Food & agriculture has emerged as sunrise industry recently due to the new & growing demand with healthy, safe and pro-social tags. Emergence of many small, local as well as corporate industries in the sector, the need for qualified, trained & skilled manpower is rising fast. The Agmarket program is apt made for graduates interested in career in food & agro- marketing, so as to bridge the gap between industry requirements and skilled youth.

About Agmarket Program

It is designed as a contemporary, innovative and practical course aiming to infuse the participants with the relevant agriculture & food processing sector knowledge and skills so to enable them to become Day Zero Ready Sales Professionals in the organization.

Program Duration

The course is 1 month long and residential type, using NIBF hostel, besides classrooms.  Trainees take dynamic and interactive courses characterized by classroom training, open discussions, projects and group work in (a) food/ agriculture, (b) marketing, (c) finance, (d) personality development, (e) information-technology to become “smart” agri-marketers.

Course Fees

The fee for the course is Rs. 25,000 including accommodation, food & Transport Facilities of NIBF.

Program Description

(a) Food/ agriculture- sectoral overview, new trends, job-demand, skill-set needed, marketing relevance & scope, processing- value chain fundamentals, corporate connect, policy & rules. 

The products in the sector covered are- grains, pulses, fruits-vegetables, spices, cattle, poultry, fish, cold storage, processing technology, hotels & restaurants, packed food.

(b) Marketing- sales, promotion, marketing basics, case studies, lessons. 

(c) Finance- basics of financial services and products offered by banks, insurance companies and micro-enterprise economics, government & bank schemes etc.

(d) Personality development-  leadership qualities, organization structure & operations, task-orientation, life skills, communication.

(e) Information-technology- internet, email, scanning, digital finance.

Program Benefits

  1. Industry oriented Training 
  2. High placement ratio,
  3. Expert guidance from reputed institutions/ university.

Admission Process

Candidates will have to appear for a written exam & interview to be enrolled for the course.

Placement Assistance

NIBF provides placement assistance by inviting prospective Employers from various private sector agencies at the course end if specific academic and other criteria are met.


Qualification: Graduates and Post Graduates with 50% or above in 12th and Graduation in any field. 
Age: Less than or equal to 30 years of age at the time of admission.

The NIBF Advantage

  1. Residential training with exclusive learning focus, with no diversion of mind,
  2. Expert guidance from experienced NIBF faculty & invitees from University etc.
  3. Corporate link ups- connect to sectoral industries for placement.

Q.Is it a fulltime or part-time course?

It is a full time course.

Q. What is the duration of the course?

The duration of the course is 1 months.

Q. What are timings of the classes?

The timings of the classes would be from 10 a.m. to 5 p.m. i.e. 7 hours a day.

Q. Is any instalment facility available?

Yes, the fee could be paid in lump sum or in 2 instalments.

Q. Is any transport facility available if one opts for hostel accommodation?

NIBF provides transport facility to students. You could get further details from our coordinators at the time of admission.